Saying you offer content marketing services is a bit like saying you offer tours in Europe. Which countries? Which cities? What landmarks will we visit? Are meals included with the tour fee, or will we be on our own?
So in the spirit of clarity, here is a menu of the content marketing services I offer, with an overview of what’s included in each package.
So in the spirit of clarity, here is a menu of the content marketing services I offer, with an overview of what’s included in each package.
Thought Leadership Services
Thought Leadership Retainer
Hire me on an ongoing basis to transform your ideas into sharp, compelling thought leadership content. I specialize in ghostwriting, which means your team will bring the subject matter expertise and opinions, we’ll work together to refine the ideas, and I’ll do the heavy lifting to translate those ideas into articles that you can publish under the byline of your choice.
The monthly retainer includes:
Hire me on a one-off basis to help execute thought leadership content that needs a little extra writing firepower. Articles are roughly 1,500 words and based on an interview with the bylined author, together with any pre-existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. Articles include one round of revisions at two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. Articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Hire me on an ongoing basis to transform your ideas into sharp, compelling thought leadership content. I specialize in ghostwriting, which means your team will bring the subject matter expertise and opinions, we’ll work together to refine the ideas, and I’ll do the heavy lifting to translate those ideas into articles that you can publish under the byline of your choice.
The monthly retainer includes:
- Two thought leadership articles. Articles are roughly 1,500 words and based on an interview with the bylined author, together with any existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. Articles include one round of revisions at each of two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. Articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
- Collaborative ideation. We will maintain a shared "idea farm" document where we will work collaboratively to collect ideas and develop our "wish list" of potential articles. On our monthly creative calls, we will choose which ideas to run with for that month's content. Ideas that are developed but not assigned to me are free to be written internally or assigned to other freelancers.
- Monthly creative call. Once a month, we will jump on a 30-60 minute creative call to refine ideas for the coming month’s content, discuss content performance, and talk through any other content-related topics that are top-of-mind for you and your team.
Hire me on a one-off basis to help execute thought leadership content that needs a little extra writing firepower. Articles are roughly 1,500 words and based on an interview with the bylined author, together with any pre-existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. Articles include one round of revisions at two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. Articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Other Content Marketing Services
Content Marketing Retainer
Hire me as an honorary member of your marketing team to kickstart your content marketing efforts. The monthly retainer includes a blend of content strategy and creation services, including:
A content strategy is a guiding document that lays out a game plan for a replicable, scalable content program that achieves your brand’s business goals. Taking into account your brand’s marketing objectives, business model, target audience, competitive landscape, and unique brand and business assets, the content strategy will identify 2-3 distinct types of content your brand should produce, together with recommendations for how to distribute and activate each type of content, and how to assess the effectiveness of each content type and the content program as a whole. The strategy will include a sample content calendar outlining a months’ worth of recommended content (8 articles), as well as completed briefs for the first four pieces of content.
Content Consulting (Hourly)
Sometimes, you just need a fresh set of eyes and an unbiased brain to help you move forward. Book content consulting hours with me to brainstorm content strategy ideas; get feedback on strategy, content calendar, or briefs; review thought leadership articles; or anything else you think I could help with.
Hire me as an honorary member of your marketing team to kickstart your content marketing efforts. The monthly retainer includes a blend of content strategy and creation services, including:
- Content Strategy Development. At the start of the engagement, I will develop a content strategy that lays out a game plan for a replicable, scalable content program that achieves your brand’s business goals. See “Content Strategy” below for more details
- Content Calendar Creation & Maintenance. I will develop and maintain a content calendar that lays out all planned content on a monthly basis. The content calendar will align with the strategy laid out at the beginning of the engagement. Items from the content calendar that are not assigned to me may be assigned to other writers.
- Content Brief Development. For each item on the content calendar, I will develop a detailed content brief that lays out the topic, objective, and other relevant details of the piece. Briefs for articles not assigned to me may be provided to other writers for guidance.
- Content Creation. I will create 2 articles per month as laid out in the content calendar. Articles are roughly 1,500 words and based on interviews with internal experts, as well as external research. Articles include one round of revisions at two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee.
- Monthly Meeting. We will have a regular meeting where we will review delivered and upcoming work, discuss content performance, and talk through any other content-related topics that are top-of-mind for your team. Meetings will be held weekly at the beginning of the engagement, tapering to monthly as we dial in our process for working together.
A content strategy is a guiding document that lays out a game plan for a replicable, scalable content program that achieves your brand’s business goals. Taking into account your brand’s marketing objectives, business model, target audience, competitive landscape, and unique brand and business assets, the content strategy will identify 2-3 distinct types of content your brand should produce, together with recommendations for how to distribute and activate each type of content, and how to assess the effectiveness of each content type and the content program as a whole. The strategy will include a sample content calendar outlining a months’ worth of recommended content (8 articles), as well as completed briefs for the first four pieces of content.
Content Consulting (Hourly)
Sometimes, you just need a fresh set of eyes and an unbiased brain to help you move forward. Book content consulting hours with me to brainstorm content strategy ideas; get feedback on strategy, content calendar, or briefs; review thought leadership articles; or anything else you think I could help with.
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