Saying you offer content marketing services is a bit like saying you offer tour guides in Asia. Which countries? Which cities? What landmarks will we visit? Are meals included with the tour fee, or will we be on our own?
So in the spirit of clarity, here is a menu of the content marketing services I offer, with an overview of what’s included in each package.
So in the spirit of clarity, here is a menu of the content marketing services I offer, with an overview of what’s included in each package.
Thought Leadership Services
Thought Leadership Retainer (Monthly)
Hire me as an honorary member of your marketing team to focus on the thought leadership component of your content marketing mix. I specialize in ghostwriting, which means you’ll bring the subject matter expertise and opinions, we’ll work together to generate and refine the ideas, and I’ll do the heavy lifting of getting your smart thoughts translated into sharp, compelling writing that you can publish under the byline of your choice. The monthly retainer includes:
Two ghostwritten thought leadership articles. Articles are up to 1,500 words and based on an interview with the bylined author, together with any existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. Articles include one round of revisions at each of two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. Articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Ideation and brief development. We will maintain a shared "idea farm" document where we will work collaboratively to collect ideas and develop our "wish list" of potential articles. On our monthly creative calls, we will choose which ideas to run with for that month's content, and I will polish those ideas into finished content briefs for approval and scheduling. Briefs that are developed but not assigned to me are free to be written internally or assigned to other freelancers.
Monthly creative call. Each month, we will jump on an hour-long creative call to review past content performance and workshop briefs for the coming month’s articles. Interviews to inform individual articles are conducted separately.
Floating consulting hours. Use me as a resource for consulting on distribution, content strategy, content team development, etc. up to 3 hours per month.
Thought Leadership Writing
Hire me on a one-off basis to help execute thought leadership content that needs a little extra writing firepower. Articles are up to 1,500 words and based on an interview with the bylined author, together with any pre-existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. articles include one round of revisions at two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Hire me as an honorary member of your marketing team to focus on the thought leadership component of your content marketing mix. I specialize in ghostwriting, which means you’ll bring the subject matter expertise and opinions, we’ll work together to generate and refine the ideas, and I’ll do the heavy lifting of getting your smart thoughts translated into sharp, compelling writing that you can publish under the byline of your choice. The monthly retainer includes:
Two ghostwritten thought leadership articles. Articles are up to 1,500 words and based on an interview with the bylined author, together with any existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. Articles include one round of revisions at each of two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. Articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Ideation and brief development. We will maintain a shared "idea farm" document where we will work collaboratively to collect ideas and develop our "wish list" of potential articles. On our monthly creative calls, we will choose which ideas to run with for that month's content, and I will polish those ideas into finished content briefs for approval and scheduling. Briefs that are developed but not assigned to me are free to be written internally or assigned to other freelancers.
Monthly creative call. Each month, we will jump on an hour-long creative call to review past content performance and workshop briefs for the coming month’s articles. Interviews to inform individual articles are conducted separately.
Floating consulting hours. Use me as a resource for consulting on distribution, content strategy, content team development, etc. up to 3 hours per month.
Thought Leadership Writing
Hire me on a one-off basis to help execute thought leadership content that needs a little extra writing firepower. Articles are up to 1,500 words and based on an interview with the bylined author, together with any pre-existing materials (notes, outlines, etc.) the client has prepared on the topic. I will conduct supplementary research as needed to illustrate and support the points laid out in the article. articles include one round of revisions at two phases: the outline and the finished draft. Additional rounds of revisions may be purchased a la carte for an additional fee. articles may be published under a byline of the client's choice, although co-writing credit or other acknowledgement of the collaboration is much appreciated.
Content Strategy Services
Content Strategy (Written Content)
A content strategy is a guiding document that lays out a game plan for a replicable, scalable content program that achieves your brand’s business goals. Taking into account your brand’s marketing objectives, business model, target audience, competitive landscape, and “earned secrets” (unique brand and business assets), the content strategy will identify 3-4 distinct types of content your brand should produce, together with recommendations for how to distribute and use each type of content, and how to assess the effectiveness of each content type and the content program as a whole. The strategy will also include a sample content calendar with 2-3 example pitches for each content type.
Content Strategy (Multi-Channel)
The content marketing landscape is more competitive than ever, and at a time when more brands than ever are launching podcasts, video series, communities and more, a blog and a quarterly gated report are no longer enough to keep an audience engaged with your brand. A multi-channel content strategy is designed to account for this, and provide recommendations for how your brand can win the battle for your audience’s attention however they happen to engage on the internet. Channels covered in the strategy will vary based on the company and what’s appropriate for their audience, and may include: Blog content; e-books, white papers, and reports; newsletters; social media content; audio and video content; and community.
Content Marketing Messaging Framework
A messaging framework is to content what a style guide is to design: centralized documentation on how you talk about yourself, your products, your customers, your competitors, and the broader market landscape within which your company operates. This documentation can be shared with new marketing team hires, external vendors, and anyone else who touches your brand’s content, to help ensure that all of the content generated by these collaborators is consistent and aligned with the company’s overall brand and marketing strategy.
Content Consulting (Hourly)
Sometimes, you just need a fresh set of eyes and an unbiased brain to help you move forward. Book content consulting hours with me to brainstorm content strategy ideas; get feedback on strategy, content calendar, or briefs; review thought leadership articles; or anything else you think I could help with.
A content strategy is a guiding document that lays out a game plan for a replicable, scalable content program that achieves your brand’s business goals. Taking into account your brand’s marketing objectives, business model, target audience, competitive landscape, and “earned secrets” (unique brand and business assets), the content strategy will identify 3-4 distinct types of content your brand should produce, together with recommendations for how to distribute and use each type of content, and how to assess the effectiveness of each content type and the content program as a whole. The strategy will also include a sample content calendar with 2-3 example pitches for each content type.
Content Strategy (Multi-Channel)
The content marketing landscape is more competitive than ever, and at a time when more brands than ever are launching podcasts, video series, communities and more, a blog and a quarterly gated report are no longer enough to keep an audience engaged with your brand. A multi-channel content strategy is designed to account for this, and provide recommendations for how your brand can win the battle for your audience’s attention however they happen to engage on the internet. Channels covered in the strategy will vary based on the company and what’s appropriate for their audience, and may include: Blog content; e-books, white papers, and reports; newsletters; social media content; audio and video content; and community.
Content Marketing Messaging Framework
A messaging framework is to content what a style guide is to design: centralized documentation on how you talk about yourself, your products, your customers, your competitors, and the broader market landscape within which your company operates. This documentation can be shared with new marketing team hires, external vendors, and anyone else who touches your brand’s content, to help ensure that all of the content generated by these collaborators is consistent and aligned with the company’s overall brand and marketing strategy.
Content Consulting (Hourly)
Sometimes, you just need a fresh set of eyes and an unbiased brain to help you move forward. Book content consulting hours with me to brainstorm content strategy ideas; get feedback on strategy, content calendar, or briefs; review thought leadership articles; or anything else you think I could help with.
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